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Craft Brewers have been grabbing up hops and barley this year, worried that drought will have a significant affect on their supply and prices. But now, it seems, natural ingredients aren’t the only thing they need to be concerned about.
With two of the three major can suppliers in North America merging back in February, goods are being curtailed. New and existing craft brew customers are being dropped, and lead times are increasing extensively. An issue made even more astute by the recently announced merger of AB InBev and SABMiller—beer brand giants that are slowly shifting their products from bottles to cans.
While AWT doesn’t offer canning capabilities, we will help ensure that your craft brew still stands out on shelf as a recognizable favorite. Only now in a bottle.
Wine, spirits, liquor: bottled adult beverages have a history of signifying something that is both elite and high quality from a marketing eye. And that in-person impression sits nicely with craft beers and their limited run variety. AWT offers quality labels in various finishes – matte, metallic, glossy, you name it – providing you with branding options canning never could. Or, to continue with 360-degrees of design space on a bottle AND reduce the risk of your beer getting too much sunlight, AWT can also provide you with shrink sleeves.
Yes, the cutback on cans is a hiccup for craft brewers. But in an industry that is all about having more choices, AWT is here to shake up your label options and help get you through this shortage.