You may have the best product in the world, and a marketing strategy that generates a ton of interest, but none of that will matter if consumers can’t find your brand at retail. There are now so many different product options on store shelves that they begin to blend in with each other. Just look at a health and beauty products or nutraceutical section of any major retailer and you’ll understand what we mean by “Category Camouflage.”
Your packaging needs to be designed to catch the attention of hurried consumers, who generally want to get in and out of a store in short order. Here’s one idea:
Label and flexible package laminations have come a long way since the days they were used primarily to protect printing and perhaps add some subtle textures. One of the most exciting developments in laminations is the use of holographic effects. For instance, AWT offers a film laminate material which boasts a luminous rainbow holographic pattern so seamless the eye cannot detect any repeat in the design. The dazzling effect captures consumer attention and highlights graphic element on the printed piece.
“Rainbow Holografik™ is a fantastic film for flexible packaging and label applications. The pattern is unique in drawing a consumer’s attention to the packaging while still subtle enough to not distract from the overall branding and messaging of the product,” stated Angela Mohni, VP of Marketing for Nobelus, who manufactures the laminate product. “We are very excited to see the creative way our customers and brand owners utilize this film in their label and packaging applications.”
In addition to the attention-grabbing attributes, this treatment also lends a premium product appearance, further adding value to the packaged product.
This is just one of many attention-getting ideas for your brand. Want to learn more? Contact the experts at AWT.