What’s trending in label and packaging designs in 2017? Modern Nature.
The fast-paced world we live in has created a need for us to relax, refocus and reset. Sounds like a good idea, right? But how does one actually accomplish this? Many psychologists say that time spent in nature should do the trick, but since that’s not always an option for city dwellers, packaging design intends to bring nature to you in 2017. Prepare to feel reinvigorated by seeing earthy, mineral and jewel-toned colors incorporated into clean, modern label designs. The eco-friendly trend continues as there will be a growth in recyclable/recycled packaging, clear packaging and pouches.
Did you know that the average adult spends over nine hours each day looking at a smartphone, tablet or computer screen? Granted, this interconnectedness can help get a lot of tasks accomplished, but it doesn’t leave much time for us to stop and smell the roses. This juxtaposition inspired the 2017 PANTONE color of the year choice, Greenery (15-0343). According to PANTONE Color Institute, The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. https://www.pantone.com/color-of-the-year-2017. Metallic face sheets, embossing and natural-looking, unbleached paper are great options to use on consumer goods labels because they are great at catching eye appeal and increasing the product’s perceived value. A variety of visual nature references will greet you on labels and packaging at the store, giving you reprieve from the seemingly endless beeping of email message alerts and to-dos.
Trying to make a quick decision of what to buy at the store? Don’t worry, designers have you covered. In 2017, you’ll see a variety of bright colors and fonts used on labels. Each typeface enthusiastically calls attention to an important aspect of the product, making it easy to quickly process information. Every year, more and more information seems to be added to labels, directing the typographic design to be not only visually appealing, but also quite functional.
High Definition Printing
As technology in flexo plates and press equipment continues to evolve, so does the aesthetic quality and complexity of the product graphics. Sharper graphic images are used to call the shopper’s attention from a distance. Designs feature intricate patterns that add deeper dimension to the visual. Not only will the packaging look impressive at the store, but it will also jazz up your pantry!
QR Codes, Augmented Reality & Extended Content Labels
Features like QR codes, augmented reality, and extended content labels bring their own exciting, interactive dimensions to design. Whether you’re whisked away to another dimension of branding bliss via augmented reality, or diving deeper into company messaging with a QR code, or even simply hoping to find additional instructions and languages thanks to an onsert, these powerful enhancements use limited space to express a big message. These creative solutions allow brands to provide their consumers additional, complex messaging without taking up any extra real estate on the store shelves.
Want to learn more about how you can incorporate the latest label and/or packaging trends into your Packaging Brand? Simply contact the experts at AWT. We’re here to help!