Food is necessary for life, so it’s no surprise that the market is one of the largest sectors of the packaging industry worldwide. There are thousands of retail food items to choose from, and within each product type there are dozens of brands available. With so many choices for shoppers, how will you ever get your brand noticed?! Never fear, AWT Labels & Packaging has the latest update on food labeling and packaging trends to help your product stand out. Let’s take a look at the biggest ones right now.
Trend #1: Portable
Figuratively speaking, the world is moving faster every day. Work, errands, extracurricular activities, etc.; we are all full speed ahead! And this change in pace brings a need to eat meals on the go. This means products that are easy to open, hold, and reseal. Re-sealable labels over plastic trays are a rising trend for people who are looking for something that can be nibbled on now and saved for later. These labels can be seen on products like ready- to-eat fruits and veggies, and deli style lunchmeats. Another portable option is flexible pouches, which are becoming a popular packaging choice for yogurts and fruit purees. They knock out the need to carry a spoon and provide fuss-free portability for busy kids, grownups, and those who identify anywhere in between.
Trend #2: Compact
Along with portable packaging, consumers are looking for food items that can be easily stored. With an increase in people moving to larger cities, small and frequent trips to the grocery store are becoming common. This means there is a need for packaging that is easy to carry and keep. By turning towards flexible packaging over rigid plastics or boxes, you can offer easy-to-store products without sacrificing durability. This style of packaging is great for foods ranging from cereals to soups!
Trend #3: Style
It’s probably obvious that an attractive label design will help your product stand out. But choosing what style works best for your brand can often be challenging. Current food label trends range from the use of modern geometric shapes (it says: simple, wholesome), to ornate decorations (it says: luxury), all the way to featuring a retro-inspired “throwback” design (it says: nostalgic, time honored). Depending on the personality of your brand, one of these ideas could possibly be the thing that gets your product noticed.
From size to function to style, there are many things to consider when choosing the packaging and labeling for your food product. Luckily, AWT Labels & Packaging has over 35 years of experience in the label and packaging industry to cater to any food brand. For more information about our products or to speak to one of our experts, visit www.awtlabelpack.com/contact or call (612) 706-3700.